Over the years, The Rock has developed and grown his career from a wrestler to bankable movie star. Who hasn’t seen a movie he has been in? The Scorpion King, Jumanji, Central Intelligence, Fast and the Furious. The list goes on for this international star. But how has he reached this level of success?
It hasn’t been easy, According to The Rock, “I’ve had such a renegade career that I honestly never had anyone in my life give me advice in [an official] way,” he said in an interview. “It’s what I’ve learned over the years that has pushed me beyond limits.”
His recipe for success can be boiled down to one word: consistency.
“Success isn’t always about greatness,” Dwayne Johnson says. “It’s about consistency. Consistent hard work leads to success.”
At the end of the day, The Rock has never forgotten who his audience is. He has always kept focus on the audience, consistently researching them and marketing himself in the best way possible to them. “From wrestling in flea markets (making $40 bucks a match) to used car dealerships to barns, to breaking attendance records in every major dome in the U.S., I learned that the most important relationship I will EVER have in business is the relationship I have with my audience,” says Johnson. “Pay attention to who you do your business for.”
It is this consistency that The Rock has grown a 138m following on Instagram. It is with this consistency that he has become a beloved movie star, and gained the respect of producers, directors and casting agents.
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