Never underestimate the power of LinkedIn. LinkedIn is a social media site to connect professionals across various industries. It is thus the best social media app for professionals to network. As a job seeker, you can easily market yourself on LinkedIn. However, there are a few things you need to do to effectively market yourself as a viable candidate. Here are a few tips.
Have a professional profile photo
Remember the saying, “A picture is worth a thousand words”? It still stands true. It is imperative to choose a profile picture that markets you as professional. Your LinkedIn profile picture should be a head and shoulders image, where you are dressed professionally and in a neutral background. A selfie is inappropriate for LinkedIn. Especially duck-face selfies. The content you would post on Facebook or Instagram should be very different to the content you should post on LinkedIn. If you are still not certain what is an appropriate photo, check out the profile photos of those in your target industry for guidance.
Write a strong headline:
The headline is often the most forgotten about aspect of their LinkedIn profiles. For most users, they have their current job title and company as their headline, because that is what LinkedIn automatically populates. However, your headline is the chance to stand out. This is how you can sell yourself, your stuff, and your services. You should take the time to set yourself apart. Have a short, specific sentence explaining your so what- why anyone should care to look at your profile. For example, if you’re a project manager with international experience, say it. Maybe you’re a recruiter with strong business development skills, who often pulls in big clients. Speak directly to your audience, show them the things they want to know. Let us know in the headline. This way, you draw in people viewing your profile.
Request LinkedIn recommendations and endorsements:
If you’ve completed a project affectively or worked with a teammate, ask them to recommend you on LinkedIn. Get them to be as specific as possible. They can also endorse your skills, which makes you look more valid.
Stylise your summary:
If people have clicked on your profile, it is because they want to know more about you. Your summary should provide all the information they would want, in a succinct manner. Your summary should include information such as your work passions, key skills, unique qualifications, and a list of the various industries you’ve had exposure to over the years. Ideally, it should be about 3-5 short paragraphs in length. When possible, include numbers and case studies that prove success.
Have any other tips on how to use LinkedIn effectively? Let us know in the comments below!