SA product named one of the most genius in the world
According to Time, companies who made it onto the list were chosen through consulting Time’s global network of editors and correspondents to nominate businesses that are inventing the future. They then evaluated candidates on key factors, including originality, influence, success and ambition. South African company Wonderbag has made this list. Created by Sarah Collins, Wonderbag joins the ranks of massive companies such as Netflix, Airbnb, Amazon, Apple, and Disney. So what is so special about Wonderbag? Let’s find out.
About the Wonderbag
According to their website, the Wonderbag “is a simple but revolutionary non-electric, portable slow cooker. It continues to cook food (which has been brought to a boil by conventional methods) for up to 8 hours without the use of additional electricity or fuel. The Wonderbag business model is based on a buy one, donate one. For every retail Wonderbag bought, $1 is donated to the Wonderbag Foundation to subsidize Wonderbags and host WonderFeasts in vulnerable communities around the world.” The Wonderbag has proven quite popular. This year will mark 1.5 million Wonderbags in use worldwide.
Indoor air pollution is a huge issue. According to Wonderbag, “Over 3 billion people cook over an open fire everyday causing 4 million people to die each year from illness caused by indoor air pollution-related diseases.” This is why Wonderbag was created. Wonderbag helps to decrease indoor air pollution by up to 60%, saving 1.7 trees each year in the process.
“Our mission is simple: to economically empower women and girls across the world by addressing the critical daily challenges of time poverty, self-worth and cleaner, healthier cooking. We are about finding, supporting and innovating culturally relevant solutions to life’s challenges for communities around the world.”
“Food is the one thing that unites the world,” Collins says. “Often we need to look out of the box to look at change.”
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